WordAssociates.ca SEO Blog

PPC vs Natural Search – Get the facts.

wordassociates — Fri, 08 Sep 2006 15:18:46 +0000

FACT: More than 80% of Internet users search engines like Google, Yahoo! & MSN to find products and services.

As a search engine optimization specialist, it’s my job to continually stay atop
the ever-changing ways in which search engines drive traffic to websites; how
they collect data and use it to rank websites. It’s my job to untangle
these carefully guarded secrets and implement best practices to help websites like yours achieve top rankings. As a business person, you simply don’t have
the time or the energy to learn all the SEO techniques—and let’s face it, why would you? I mean, when you get sick you go to the doctor, you don’t start studying medical journals. When you want to take a vacation, you call the travel agent. And when you want to get higher rankings in the major search engines, you should call your search engine optimization specialist.

FACT: PPC (pay per click) advertising costs are up 37% from last year’s first quarter.

FACT: Natural (organic) search results convert as much as 30% higher than PPC.

Ignoring Organic Search is Costing You Money
The stats don’t lie, and the simple fact of the matter is that natural search engine results are driving most of the traffic to websites on the Internet. I think of search engine optimization like diets. There are always tons of fad diets on the market, and someone is always shouting through your TV to try the latest and greatest trick that’s “guaranteed to get results.” The same holds true for search results—someone is always claiming to have found the magical answer to guarantee outstanding results like never before.

Now, don’t get me wrong, some quick solutions can get you quick results – temporarily. What you should be striving toward, however, is continuous high rankings on major search engines long term. Stop jumping from one fad to
the next, stop wasting money, time and energy chasing search engine rabbits—you’ll just fall down the hole.

Keep Search Simple
When someone pops on to Google in search of a product or service (your product or service), they type in a keyphrase and hope to find exactly what they’re looking for. The average person has no clue how the Internet functions—all they know is that when you type in a word or phrase and hit enter, a list of information magically appears. Your goal is to put your website at the top of that list, convince
them to click through to your website then convert them into a paying customer. Three simple steps.

The key to a healthy diet is to look at the overall lifelong goal. You want to eat a balanced diet, keep the junk in moderation & get some exercise … pretty simple stuff. You might not drop 10 pounds this week, but you’ll be healthier for it in
the greater scope of life.

The same is true with SEO. The Internet can be an overwhelming environment, jam-packed with useful information, not-so-useful information, fun stuff, icky stuff, and everything in between. It’s human nature to want what we want when we want it. And we prefer to have it delivered in a nice, neat, easy to use format. That’s why natural search results continue to convert. No tricks, no jargon, just simple search results.

Finally ….

wordassociates — Wed, 06 Sep 2006 22:20:39 +0000

At long last, I’m catching up with the times and have entered the wonderful world of Blogging! I know, I know, I’m late. But what can I say, I’ve been a tad busy — you know, with work, life, etc.

Anywho … better late than never, so here we are. Please, dive in and talk to me about SEO — the good the bad and everything in between.

Talk soon!

Aimee

5 Easy Ways to Generate more traffic to your site

wordassociates — Thu, 15 Jun 2006 14:10:29 +0000

You’ve heard it all before – the empty promises and usual hype about how to get millions of traffic to your site instantly and at no charge. Now, if you’re anything like me, you’ve learned that if it sounds too good to be true, it probably is. The bottom line is that there are no get rich quick schemes on the Internet. Well – none that work, anyway. And if you continue to spend all your time, energy and money on so-called “cutting edge traffic generators” then you might as well be slamming your head against the wall for all the good it’ll do your online business.There are, however, legitimate tools you can use to enhance your website, which will in turn generate more traffic. Having a quality website with informative content, and properly balanced keywords and meta tags is the only way to long-term success. Sure you can spam your subscribers, prospects and even the search engines – and you might get a sale or two. But with that sale or two you’ll also gain a bad reputation, possibly be banned from the engines and quickly go out of business.So what’s it going to be – a bit of quick cash, or a lifetime of loyal customers?Here are my top 5 favorite tools to help get your site on the track to generate long-term profits:· SearchEngineWriting.com
SuccessWorks specializes in customized search marketing training, SEO copywriting and consulting for enterprise-level clients. Search marketing (SEO) training allows companies to leverage your existing in-house resources by integrating search marketing best practices into your existing campaign. The result is complete control over your marketing mix. And your team can save thousands on SEO outsourcing costs.

· GuaranteedTopRankings.com
Search engines continue to update their methods in delivering the most relevant search results to their users. And today, more than ever, search engines seek out keyword-rich text within your web pages to determine if they are worthy of top placements in the search results. Learn more about these affordable Power Pages.

· Word Associates
Sole proprietors and corporate enterprises alike have come to depend on Word Associates for its professionalism, affordable rates, and copywriting expertise. Your business needs more than just a “general” writer. You deserve a professional copywriter who knows the ins and outs of search engine friendliness and copywriting for the Internet.

· WebPositionGold
Increase traffic to your Web site without spending advertising dollars … WebPosition Gold is the first product to combine powerful features designed to launch your Web site to the top of the search engine results.

· Meta Tag Maker
When you download this free tool, you can generate
Meta tags that you can copy and paste in to your WEB documents. It will not create meta “description” or “keywords” tags. Be sure to place the code within the tags, under your existing meta “description” and “keywords” tags. This tool requires a JavaScript-enabled browser!

Have a Question?

wordassociates — Thu, 15 Jun 2006 14:05:07 +0000

Go ahead, fire away! Ask me anything … well, maybe not anything But if you have questions about marketing, search engine optimization (SEO/SEM), copywriting and things of that nature, here's the place to get answers.

I don't claim to have all the answers, but if I don't know, I'll find out for you!

So c'mon … ask Aimee!

Welcome to WordAssociates.ca Blog!

wordassociates — Thu, 15 Jun 2006 13:55:24 +0000

Hello All!

This is Aimee Beck, President and Sr. Copywriter of WordAssociates.ca. After a few months away tending to family matters, Word Associates is back in full swing! And to kick back into gear, I've created the WordAssociates.ca Blog where we can share advice, ask questions and adress some of the current issues in today's copywriting world.

Everyone's welcome — writers, editors, business owners, you name it — we're all here to talk about on and offline marketing, copywriting, advertising & branding.

If you have a topic you'd like to discuss, but you don't see a categorie for it, email me at acremasco@wordassociates.ca to make a suggestion. The WordAssociates.ca Blog is here to help you, so don't be shy! Start blogging today!